Fishing tackle specialist since 1979
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Ardent Pêche,
a unique stock in France
Ardent Pêche is a mail-order fishing tackle company founded in 1979 in Pontivy, Morbihan.
In the heart of Brittany, close to the most beautiful rivers and the sea, we have developed a range of fly fishing and lure fishing equipment perfectly adapted to current fishing methods.
Constantly renewed, our equipment collections are selected with the aim of offering anglers the best lures, the highest-performing rods and reels at the best prices.
We are here to advise you and share our expertise based on the fish you are targeting and your destinations. Our wide range of equipment is suited to both beginner anglers and the passionate experts we work with and serve every day.
Free delivery
from €49 purchase
Shipped within 24h
for in-stock products
Free returns
Free exchanges
Personalized advice
by phone and email