Fishing gear specialists since 1979
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Our articles & videos
Check out our latest articles and videos: gear range overviews, selections for different species or destinations, new arrivals, guides...
Article
Catch zander
from the shore in fall!
Article
Metal squid jigs, or
how to catch squid from a boat
Video
New arrivals & favorites
October 2026
Romain & Yannick
Video
Fall perch
How to succeed at lure fishing
Ardent Pêche,
a selection unlike any other in France
Ardent Pêche is a mail-order fishing gear company founded in 1979 in Pontivy, in Morbihan.
In the heart of Brittany, close to beautiful rivers and the sea, we have developed a range of fly- and lure-fishing gear perfectly suited to modern fishing methods.
Our gear collections are continually updated to offer anglers the best lures and the highest-performing rods and reels at the best prices.
We can offer advice and share our expertise based on the fish you're targeting and your destinations. Our wide range of gear caters to beginners and the passionate experts we meet and serve every day.
Free delivery
from €49 purchase
Shipped within 24h
for in-stock products
Free returns
Free exchanges
Personalized advice
by phone and email