Fishing tackle specialist since 1979
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Rod spotlight
The new Levante F7-LV
Perfect Pitch by Megabass
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Technique spotlight
Fishing with a chatterbait or bladed jig
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New arrivals & favorites
September 2026
Valentin & Yannick
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Tuna fishing with lures
How to get started
The French Fisherman (Théophile Gonet) & Yannick
Ardent Pêche,
a unique stock in France
Ardent Pêche is a mail-order fishing tackle company founded in 1979 in Pontivy, Morbihan.
At the heart of Brittany, close to the most beautiful rivers and the sea, we have developed a range of fly fishing and lure fishing equipment perfectly suited to current fishing techniques.
Constantly updated, our equipment collections are chosen with the aim of offering anglers the best lures, the highest-performing rods and reels at the best prices.
We are here to advise you and share our knowledge based on the fish you are targeting and your destinations. Our wide range of equipment is suitable for both beginner anglers and the passionate experts we meet and serve every day.
Free delivery
from €49 purchase
Shipped within 24h
for in-stock products
Free returns
Free exchanges
Personalized advice
by phone and email