Fishing tackle specialist since 1979
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Black bass lure fishing
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Pike fishing with big baits
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June 2026
Valentin & Yannick
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How to choose the right reel
Sea bass fishing
Thibault PETIT
Ardent pêche,
a unique stock in France
Ardent Pêche is a mail-order fishing tackle company founded in 1979 in Pontivy, in the Morbihan.
At the heart of Brittany, close to the most beautiful rivers and the sea, we have developed a range of fly fishing and lure fishing equipment perfectly suited to current fishing techniques.
Constantly refreshed, our tackle collections are carefully selected to offer anglers the best lures, the highest-performing rods and reels at the best prices.
We are here to advise you and share our expertise based on the fish you are targeting and your destinations. Our extensive range of equipment caters to both beginner anglers and passionate experts whom we meet and serve every day.
