Fishing tackle specialist since 1979
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The French Fisherman (Théophile Gonet) & Yannick
Ardent Pêche,
a unique stock in France
Ardent Pêche is a mail-order company specializing in fishing tackle, founded in 1979 in Pontivy, Morbihan.
At the heart of Brittany, close to the finest rivers and the sea, we have developed a range of fly fishing and lure fishing equipment perfectly suited to today's fishing methods.
Constantly refreshed, our equipment collections are selected with the goal of offering anglers the best lures, the highest-performing rods and reels at the best prices.
We are here to advise you and share our expertise based on the fish you are targeting and your destinations. Our wide range of equipment caters to beginner anglers as well as passionate experts whom we meet and serve every day.
Free delivery
from €49 purchase
Shipped within 24h
for in-stock products
Free returns
Free exchanges
Personalized advice
by phone and email