Ardent Pêche

Ardent Pêche is the reference store and online shop for all lure fishing enthusiasts since 1979

Rods & Reels

Lures

Jig Heads & Hooks

Lines Braids

Small Equipment Tools

Accessories

Bags & Boxes

Navigation & Landing Nets

Clothing & Sunglasses

Wading

Second-Hand

Sales

Father's Day selection

Free shipping

Payment in 3/4/10 installments

RIO WIRE BITE TIPPET coated steel line

In stock

€23.50

Promo

RAMEAU Competition Nylon Lines

In stock

€9.20 -29%

€6.53

Revivex Synthetic Fabric Cleaner

3 in stock

€14.90

New

T-shirt SALTY CREW Tippet SS Tee White

In stock

€30.00

RIO PowerFlex Wire Bite Coated Wire

In stock

€45.90

(1)

YETI Rambler Tumbler 20

In stock

€35.00 -32%

€23.80

Fox Rage Neoprene Waders - comfort and thermal protection - Ardent Pêche

Promo

Free shipping

Payment in 3/4/10 installments

(1)

T-shirt SALTY CREW Tippet SS Tee Black

In stock

€30.00

Monofilament line POWERLINE TEXCELIUM 150M

Out-of-Stock

€20.60

DECOY versatile keeper

In stock

€6.30

Spinning rod SHIMANO Vengeance DX Sea bass

Promo

Free shipping

Payment in 3/4/10 installments

Spinning rod SHIMANO Vengeance DX Sea bass

In stock

€54.95 -26%

€40.66

Free shipping

Payment in 3/4/10 installments

NAYS NXT Pro Casting Rod

In stock

€366.39

Free shipping

Payment in 3/4/10 installments

(1)

ILLEX Bakkan G2 Dock 40 storage bag

Out-of-Stock

€129.95

ARMORVIF Jar of 10 Roach

Out of stock

€11.00

Casting reel BATES The G.O.A.T. swimbait

Free shipping

Payment in 3/4/10 installments

BATES The G.O.A.T. Swimbait casting reel

In stock

€499.00

Promo

SHIMANO Line Speedmaster Surf Monofilament 300m

In stock

€4.90

Promo

Free shipping

Payment in 3/4/10 installments

Advent Calendar FOX RAGE & SALMO 2025

10 in stock

€164.90 -8%

€151.71

Promo

Tee shirt SALTY CREW Browny SS tee Dusty olive

In stock

€38.00

Promo

(1)

MEGABAIT Chihuahua 110 2025 Surface Lure

In stock

€20.51 -37%

€12.92

LMAB Real vibe 180 Swimbait

In stock

€39.99

Spinning rod YAMASHITA Egi oh egido EI 83 ML

Free shipping

Payment 10x / 24x

YAMASHITA Egi oh egido EI 83 ML Spinning Rod

2 in stock

€729.00

Promo

Free shipping

Payment in 3/4/10 installments

(1)

Soft lure HIDEUP Stagger Craw 4

In stock

€9.95 -24%

€7.56

Free shipping

Payment in 3/4/10 installments

(1)

FIIISH Pit Swimmer 100 Soft Lure Body

In stock

€11.90

Promo

(1)

CANNELLE megaflex leader 2 loops

In stock

€7.00 -40%

€4.20

STRIKE KING Tour Grade Ned Rig Weedless Head Jig Head

Promo

(1)

STRIKE KING Tour Grade Ned Rig Weedless Head Jig Head

In stock

€4.99 -30%

€3.49

Promo

SHIMANO Line Ocea EX Fluorocarbon Line 50m

In stock

€10.45

DAMIKI Air Craw 3 Soft Lure

In stock

€9.90 -41%

€5.84

Swimbait SWIMBAIT REPUBLIC Glideway 126 f

Promo

Free shipping

Payment in 3/4/10 installments

(1)

Swimbait SWIMBAIT REPUBLIC Glideway 126 F

In stock

€64.99 -11%

€57.84

Promo

WATERQUEEN Seille Predator Float

In stock

€2.65 -45%

€1.46

The Ardent Pêche store: serving anglers since 1979

Ardent Pêche is the reference store and online shop for all lure fishing enthusiasts, whether you fish from the bank, in a float tube or from a boat in France or abroad. A recognised specialist throughout the fishing world, we offer you a rigorous selection of high-end equipment from the greatest brands, such as Megabass, Duo, Xorus, Tenryu, Grundèns, Illex, Gunki, Savage Gear, Shimano, Daiwa, Rapala, Fox Rage, Smith and many others.

Discover a wide selection of rods and reels, soft lures, crankbaits, spinnerbaits, rubberjigs, jigs, jig heads and various rigging accessories. You will find everything you need to maximise your chances when targeting pike, zander, sea bass, largemouth bass, tuna or perch. Whether you favour power fishing, finesse fishing or big bait fishing, Ardent Pêche supports you with products suited to all techniques.

Also discover a full range of accessories (pliers, glues, attractants, etc.), as well as technical clothing (UV-protective, caps, etc.), waders, polarised sunglasses, luggage & boxes, and more.

Why choose Ardent Pêche?

Enjoy a responsive customer service, advice from passionate experts who fish in France and abroad, and fast, careful dispatch. The Ardent Pêche team does everything possible to guarantee a smooth and satisfying shopping experience, backed by expertise recognised for over 45 years in the field of sport fishing. By purchasing your fishing tackle from the Ardent Pêche store or via the website, you benefit from the following advantages:

Free delivery from €49 purchase.
Dispatched within 24 hours for in-stock products.
Free returns and exchanges.
Payment in 2, 3 or 4 interest-free instalments.
Payment up to 10 instalments.
Personalised advice by phone and email.
Loyalty programme: earn points with every purchase.
Careful and fast packaging.

Ardent Pêche is much more than a simple e-commerce website: it is a true community of enthusiasts, where quality, expert advice and performance are at the heart of every product offered. Join the thousands of anglers who trust Ardent Pêche to gear up for their outings and live their passion to the fullest.