Founded in 1950, HALCO is a legendary Australian brand, a pioneer in the design of ultra-resistant lures. Renowned for its iconic models such as the Roosta Popper and the Laser Pro, it has contributed to several world fishing records, landing record fish such as tuna and trevally. Tested on the most powerful exotic fish, HALCO lures, made from ultra-durable plastic or quality wood, are built to withstand the most extreme conditions. With over 70 years of experience, HALCO remains a global leader in lure fishing innovation and performance.