Yamashita : le savoir-faire japonais au service de l’eging
Since its origins in Japan in 1941, Yamashita has developed fishing tackle by combining field experience and research. This approach is reflected in its egi: action, sinking stability, light effects, and sound signals meet different needs. Discover our selection of Egi-oh Search, Egi-oh Live, Egi-oh K, Egi-oh F, and NAORY, as well as squid jigs and accessories for shore and boat fishing for squid and cuttlefish.
Add to my wishlist "Squid jig YAMASHITA Egi-oh search 3.0"
Add to my wishlist "YAMASHITA Egi-oh search 3.5 Squid Jig"
Add to my wishlist "Squid jig YAMASHITA Egi-oh search shallow 3"
Add to my wishlist "YAMASHITA Egi-oh Search Shallow 3.5 squid jig"
Add to my wishlist "Squid jig YAMASHITA Egi oh live deep 3.5"
Add to my wishlist "Squid jig YAMASHITA Egi-oh live 3.0"
Add to my wishlist "YAMASHITA Egi-oh live 3.5 Squid Jig"
Add to my wishlist "YAMASHITA Egi-oh live 2.5 egi squid jig"
Add to my wishlist "YAMASHITA Egi-oh live shallow 3.5S Squid Jig"
Add to my wishlist "Squid Jig YAMASHITA Egi-oh live 2.0"
Add to my wishlist "Squid jig YAMASHITA Egi-oh K 3.5"
Add to my wishlist "Squid jig YAMASHITA Egi-oh K 3.0"
Add to my wishlist "Squid jig YAMASHITA Egi-oh K 2.5"
Add to my wishlist "Turlutte YAMASHITA Egi-oh K 4"
Add to my wishlist "YAMASHITA Egi-oh K shallow 3 squid jig"
Add to my wishlist "YAMASHITA Egi-oh K Super Shallow 3.5 Squid Jig"
Add to my wishlist "Turlutte YAMASHITA Egi-oh K shallow 3.5"
Add to my wishlist "YAMASHITA Egi-oh K Shallow 4.0 Squid Jig"
Add to my wishlist "YAMASHITA Egi-oh K Super Shallow 3 Squid Jig"
Add to my wishlist "Squid Jig YAMASHITA Egi-oh F 3.0"
Add to my wishlist "Squid Jig YAMASHITA Egi-oh F 3.5"
Add to my wishlist "Squid Jig YAMASHITA Egi-oh F 2.5"
Add to my wishlist "Squid Jig YAMASHITA Egi-oh F 2.0"
Add to my wishlist "Squid jig YAMASHITA Egi-oh TR 3.0"
Add to my wishlist "Squid jig YAMASHITA Egi-oh TR 3.5"
Add to my wishlist "YAMASHITA Egi Sutte 2.3 Squid Jig"
Add to my wishlist "Squid Jig YAMASHITA Egi sutte R 1.8"
Add to my wishlist "YAMASHITA Egi sutte R 2.2 Squid Jig"
Add to my wishlist "Squid Jig YAMASHITA Egi sutte R 1.5"
Add to my wishlist "Squid jig YAMASHITA Naory range 1.8D"
Add to my wishlist "Squid jig YAMASHITA Toto sutte R WS95SB"
Add to my wishlist "Squid jig YAMASHITA Toto sutte R WS70SB"
Add to my wishlist "Squid jig YAMASHITA Toto sutte R WS70NC"
Add to my wishlist "YAMASHITA Toto sutte R WS70N Squid Jig"
Add to my wishlist "Squid jig YAMASHITA Toto sutte R WM95N"
Add to my wishlist "Squid jig YAMASHITA Toto sutte R W95NC"
Add to my wishlist "Squid jig YAMASHITA Toto sutte R W95N"
Add to my wishlist "YAMASHITA Oppai sutte UV 7-2 Squid Jig"
Add to my wishlist "Squid jig YAMASHITA Oppai sutte UV 7-1"
Add to my wishlist "Squid Jig YAMASHITA Oppai sutte UV 5-1"
Add to my wishlist "Squid Jig YAMASHITA Oppai sutte UV 3.8-1"
Add to my wishlist "Squid Jig YAMASHITA Oppai sutte glow 7-2"
- Promo
Add to my wishlist "YAMASHITA Naory Oppai Sutte 1.2 squid jig"
Yamashita: a Japanese story that began in 1941
Yamashita’s history began in May 1941, when Kusutaro Yamashita founded his fishing tackle company in Misaki, in the city of Miura, Japan. From the outset, he developed and marketed his own equipment. In 1948, he invented the Golden Bait, a soft plastic lure that marked an important milestone in the company’s history.
From lure design to research into fishing techniques
The company was renamed Yamaria Corporation in 2005, while Yamashita remains one of its brands. Its development is based on tackle design, research, and anglers’ experience.
This approach helps you understand the diversity of its egi. Differences between ranges are not limited to appearance: they also concern how they are worked, their behavior on the drop, and the signals they present to squid.
Understanding Yamashita technologies to choose your egi
Action and stability: two distinct criteria
An egi should be chosen as much for its response to rod movements as for its behavior during pauses. Some models favor lateral darting during the retrieve, while others prioritize stability on the drop or a particularly attractive presentation.
The Egi-oh Live is designed to facilitate lateral movements. The Egi-oh K features a Hydro Fin designed to stabilize its descent. The Egi-oh Search combines a sound device with a design that promotes reflections during the retrieve.
These approaches are complementary. The choice depends on the desired presentation and the reactions observed at the spot.
Warm Jacket: a technical coating on equipped models
Warm Jacket is a fabric designed to absorb and retain heat from light sources, such as the sun or artificial lighting. Yamashita presents it as a way to bring the lure’s temperature closer to that of prey.
This technology is an additional feature to understand. It replaces neither the choice of a suitable sink rate nor controlled action. Check for its presence on the product page of the selected model.
Keimura, Neon Bright, and Glow: effects to distinguish
Keimura and Neon Bright technologies react to available ultraviolet light. Glow bodies, including 490 Glow, are phosphorescent after exposure to a light source. These effects therefore do not work in the same way.
When choosing a color, look beyond the back color. The underlayer, reflections, and light effect also contribute to its presentation. Two pink or orange egi can therefore produce different signals.
Not every variation within a range necessarily features the same technology. Check the color code and its description to build a complementary selection.
Which Yamashita range should you choose?
Egi-oh Search: prospecting with sound and reflections
The Egi-oh Search prioritizes an attractive presentation for locating active squid. Its Search Rattle sound device and reflective features support prospecting. The Shallow version lets you explore the range with a slower descent.
Egi-oh Live: working lateral darts
The Egi-oh Live is aimed at anglers who want to create lateral movements during the retrieve. Alternate rod action and pauses to observe reactions. The different sizes and versions then allow you to fine-tune your presentation.
Egi-oh K: prioritizing stability during the descent
The Egi-oh K focuses on stability during the descent. Standard, Shallow, and Super Shallow versions allow you to compare several presentation speeds. Choose according to depth, conditions, and the time you want to spend in the area being fished.
Egi-oh F and NAORY: expanding sizes and presentations
The Egi-oh F range offers several sizes and colors, with a Transparent Glow body. They expand the presentation options in your tackle box.
The NAORY range brings together compact models with different characteristics. Identify the sub-range and associated rig: a Range Hunter and a NAORY Oppai are not chosen solely by size.
Choosing size and sink rate
Size does not determine everything
Sizes 3 and 3.5 are two formats to compare when building your selection. Smaller models reduce the profile presented, while larger formats meet other needs.
Always check the actual weight of the egi and its compatibility with your rod. Two models of the same size can have different weights and sink rates.
Standard, Shallow, or Super Shallow?
These names distinguish different sink-rate versions. A slower presentation can be useful for extending the pass through shallow water. Another speed may be preferable when conditions require more control.
Compare the characteristics of the exact model. Current, wind, and line tension also influence its behavior in the water.
From shore to boat: preparing a consistent setup
The Yamashita selection is not limited to casting egi. The Egi-oh TR, HOVER, TOTO SUTTE, OPPAI SUTTE, SQUISH, ARMER, and UPPER families suit rigs and uses that should be identified before purchase.
Start with your technique, then choose the model, its size, and compatible accessories. Snaps, additional weights, and rigs are not interchangeable in every situation.
At Ardent Pêche, explore Yamashita categories to compare ranges, find product specifications, and select your colors. The goal is to build equipment suited to your fishing style, with choices you understand and can adjust on the water.