The Master Shad marks a new milestone in Fiiish soft lure design. Designed for active predator fishing, it combines flexibility, balance and precision. Its defining feature? An inverted paddle that generates powerful vibrations, even at very low speed. This tight and natural swimming action allows the lure to be animated both on a slow straight retrieve and vertically, while maintaining total control over the drop and presentation.
Beneath its apparent simplicity, the Master Shad conceals a perfectly engineered mechanism. Its Easy 360° concept allows you to remove or change the head without damaging the body, while the exposed hook rig improves hook-up rate and extends the lure's lifespan. The result: fewer tears, greater efficiency and unmatched fishing comfort.
Each body is impregnated with an anise attractant, Fiiish's own sensory signature. This subtle yet persistent aroma amplifies attraction power and triggers reflex strikes, even from wary fish. The whole range is available in a wide selection of colors and weights, allowing you to adapt to any situation: from coastal sea bass to lake zander, not forgetting pike in calm areas.
In action, the Master Shad excels in slow, controlled animations. On a steady retrieve, it undulates consistently; on a straight retrieve punctuated with pauses, it sways gently on the drop, perfectly imitating an injured fish. Its versatility makes it a formidable ally for all technical fishing where feel and precision are paramount.
Powerful, intelligent and elegant, the Fiiish Master Shad embodies the brand's spirit: an artisanal approach, driven by innovation, in the service of passionate anglers.