FISHUP Berry / Blackberry Soft Lure

Fish Up Berry / Blackberry, a realistic fruit imitation

The Fish Up Berry / Blackberry is an unusual soft lure specially developed to imitate a blackberry that has fallen onto the water’s surface. Its detailed shape faithfully recreates the appearance of a small fruit, a natural food source for some opportunistic fish.

Particularly well suited to targeting chub, this lure is also an appealing option for trout and other fish that may feed on fruit fallen into the water.

Its realism and subtle presentation make it effective for targeting wary fish, especially in heavily fished areas.

A floating lure for natural surface presentations

The Fish Up Berry’s floating design lets it mimic a fruit drifting naturally on the surface.

It is particularly well suited to sight fishing when fish are near the banks or beneath trees overhanging the water.

It works best with minimal movement to maintain a convincing presentation:

• Natural drift: Let the lure move with the current to imitate fruit that has fallen into the water.
• Sight fishing: Place the lure discreetly near a fish spotted at the surface.
• Subtle movements: Give the lure small twitches to attract attention without compromising the realism of the presentation.

This approach is particularly useful when fish are looking for food at the surface.

A fruity attractant to boost its effectiveness

The Fish Up Berry / Blackberry features a strong red-berry attractant designed to make it more appealing to fish.

Combined with its soft texture, this attractant encourages fish to take the lure naturally and may prompt them to hold on to it longer, giving you more time to detect the bite and set the hook.

This combination of visual realism, buoyancy, and scent provides a real advantage for technical fishing.

An ideal lure for chub and trout

The Fish Up Berry is particularly at home in rivers, small streams, and areas bordered by vegetation.

It lets you fish areas where fruit and other natural material may fall into the water, particularly beneath trees and along the banks.

Its compact size and buoyancy make it a particularly appealing lure for ultralight fishing and subtle presentations.

Available in several colors, it lets you adapt the fruit’s appearance to the light conditions and water clarity.

Technical specifications

• Brand: Fish Up
• Model: Berry / Blackberry
• Type: Soft lure, fruit imitation
• Length: 1.5 cm (0.6")
• Weight: 1.5 g
• Buoyancy: Floating
• Attractant: Fruity, red-berry scent
• Packaging: Bag of 5 lures
• Colors: Black, White Mulberry, Ghost Berry, Raspberry, Morello, BlackBerry, and the Berry Basket assortment
• Target species: Chub, trout, and other opportunistic fish