Fishing tackle specialist since 1979
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Our current selection:
New arrivals
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Our selection of hard lures for sea bass
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Our articles & videos
Browse our latest articles and videos: Product range presentations, selections for different species or destinations, new arrivals, guides...
Article
The best pike lures
Opening season selection
Article
Pike season opening:
Winning strategies
Video
New arrivals & favourites
April 2026
Valentin & Yannick
Video
New arrivals & favourites
March 2026
Romain & Yannick
Ardent Pêche,
a unique stock in France
Ardent Pêche is a mail-order fishing tackle company founded in 1979 in Pontivy in the Morbihan.
At the heart of Brittany, close to the most beautiful rivers and the sea, we have built a range of fly fishing and lure fishing equipment perfectly suited to today's fishing methods.
Constantly renewed, our equipment collections are selected with the aim of offering anglers the best lures, the highest-performing rods and reels at the best prices.
We are here to advise you and share our knowledge based on the fish you are targeting and your destinations. Our wide range of equipment caters to both beginner anglers and the passionate experts we work alongside and serve every day.
Free delivery
from €49 purchase
Shipped within 24h
for in-stock products
Free returns
Free exchanges
Personalized advice
by phone and email